8 Great Tips To Do Marketing In China

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Written by: Triều My

THE GLOBAL ENTREPRENEUR | CHINA

Marketing has long been a critical element of any company’s long-term success and is constantly changing and evolving. The development of marketing industries is growing and attracting the attention of reputable markets, especially in China. In fact, well-known experts from many different companies have undergone the process of training and specific attention to the dense research chain in the learning phases in order to develop marketing successfully. Thus, you need to have a solid knowledge foundation from the initial step and have to master various tactics. 

Here are eight great tips you should be aware of and keep in mind when doing marketing in China:

1. Tell Your Brand Story Clearly

China is a massive crowded marketplace combined with a population accounting for 18,19% (2022) of the world’s population. Thus, thousands of large and small businesses were founded, leading to a million pieces of content marketing being generated and even more being shared in the marketplace. 

In contrast to the quality of the product, there is a risk of facing numerous problems such as pirated products, low-quality products, and even many businesses smuggling products and selling them rampant on Chinese means of communication. It made branded products hard to compete with and promote in the market. 

Having quality products and services is insufficient. You need to know how to talk tactfully to stand out from the crowd and how to take advantage of your tactics to make your product more appealing. That is why brand storytelling comes into marketing campaigns. 

As Amee Chande said, “Chinese consumers want to hear your brand story.” It means they want to purchase and experience brands they feel connected to and trust when shopping. 

There are tons of advantages to tell stories with your brand in China:

  • Brand Storytelling Creates Memories: memories will help your marketing become effective because customers often associate these “recollections” with their own life experiences. 
  • Chinese People Have a Tendency for Romanticizing Products: telling a well-marketed “Love Story” will make your Chinese customers feel genuine and sincere and will enable your brand to connect with them effectively.
  • Storytelling Engage Your Customers: Your customers will feel satisfied after reading and viewing your articles and videos on social media if you draw them in with tales of positive thoughts, feelings, and breakthroughs.
  • Interesting Stories Produce Interesting Content: The best method to foster loyalty among your followers and customers is to produce and distribute free valuable content.
  • Utilizing Stories to “Borrow” Content Ideas: If someone calls their material “unique,” they are still referring to the SEO requirement, which says that each piece of content must be authored in a unique way. Only the sentences themselves cannot be identical. It doesn’t stop content producers from drawing inspiration from articles on Google’s first few pages.



2. Have A Fantastic Website In Chinese

In order to entice Western customers, China is attempting to take advantage of its enormous market size and its rapid economic development to make new digital investments. 

Nowadays, young people and users frequently utilize platforms like Google, Facebook, YouTube, and Instagram, but the general public in China is unable to access them.

If you want to invest in a digital marketing strategy successfully, you need to create an advertising channel that the Chinese regularly access, including:

  • WeChat
  • Baidu
  • Sina video
  • Toutiao
  • Tecent Channels

Additionally, you will be exposed to Western culture by using these channels. From there, it will be simpler to communicate and exchange goods with them. 

When accessing these channels, you must be aware that they have their own policies and requirements. Consequently, to avoid risks like copyright infringement or unauthorized access, you must pay for an operational license and submit an application to collaborate with the website manufacturer. 

Some channels demand that you make a monthly financial commitment in order to receive better service.

For example, before you can begin and register an account, you must deposit a minimum of 30,000 RMB in order to advertise on Baidu.

3. Develop A Social Media Advertising In China

Social media advertising is regarded as one of the critical aspects of product promotion in China, as well as in other countries.

In China, WeChat and Weibo are superior to other channels despite the fact that there are numerous widely used platforms on which to generate marketing.

Most digital marketing firms in the country advocate utilizing these channels to advertise products for businesses.

Before putting marketing plans into practice, it is first critical to consider the price and time involved in employing social media advertising since derived expenses are continuously changing each year. 

Being a part of digital marketing, you can either refer to other social media channels in China:

  • Sine Weibo: This is a popular microblogging network in China
  • TikTok or Douyin: A popular video social media platform similar to Snapchat
  • Toudou and Youku: These are popular video sites similar to YouTube
  • Tencent QQ: This is China’s ICQ
  •   Toutiao: This is a popular Ai news platform.  

The second crucial factor is determining which social media platforms can assist you in expanding your business in Asia and determining the best position to Chinese market your products in. 

Thanks to implementing social media and digital marketing strategies, you may boost marketing awareness, and widen your brand in China.

4. Update Your Feed

Regularly updating your feed on social media will help you gain more followers and enable you to make your visual store more appealing by featuring the newest products.

The news feed, one of Tmall’s most well-liked features, can be used to “decorate” your store.

Change claims that teens login to Tmall up to seven times daily to view the news feeds from their favorite retailers. Making those updates relevant and engaging to Chinese consumers may therefore help to increase sales.

5. Make Your Product Exclusive

Luxury brands in China are implementing exclusive marketing initiatives alongside regional marketing milestones, and imported luxury products are continuously rising globally.

It is estimated that by 2025, Chinese customers will lead the increase in luxury spending globally, and the country is on track to overtake the United States as the world’s largest luxury market.

So, here are a few strategies to enhance the exclusivity of your product offerings:

  • Limited Availability: Inform your target market that you can only accept a certain number of consumers at a given moment or that you only have a limited number of spaces available.
  • Waiting Lists: All waiting lists are given the chance to enter. What’s interesting, is that it’s the queue and the velvet ropes that make the club seem all the more desirable and the fact that there are people waiting outside that piques your curiosity.                                  
  • It can also help your business if you start a waiting list that customers of your audience can join.
  • Qualifying Processes: In your branding, you should always be explicit about who your target market is. This aids in weeding out candidates who won’t fit in.
  •  You can emphasize this more and more as you further down your marketing funnel by using tools like intake forms that require prospects to self-qualify before they can work with you.
  • Invitation-Only: Using waiting lists and a qualifying process is not necessarily that dissimilar from this strategy. The language you choose can significantly increase the perception of exclusivity in the eyes of your audience.
8 Tips To Do Marketing In China

6. Make Simple Keyword Research to Understand Your Chinese Customers

Expert Advice once said – 

“One of the worst mistakes you can make while planning your digital marketing strategy is using Google Translate to translate your English keyword lists to Chinese and use them as your Chinese targeted keyword lists. Do not do this as it could lead to inaccurate and incomplete results. AdChina.io’s Keyword Research tool has an inbuilt translator to help you with this. ” 

Many brand enterprises that are willing to advertise and conduct marketing in China are uncertain of whether they have a market for their products and services.

In order to better understand Chinese consumers, one of them conducted research on a few key terms using common tools.

In China, Baidu has surpassed Google as the most used search engine, but they have a structure similar to the functions of Google.

Baidu offers resources like the free AdChina Keyword Research tool that let you study keywords and databases.

Simply enter a word or phrase that pertains to your company, then select “Translate” and “Search.” The tool will then provide you with search results that include the volume, CPC, and other relevant data for that keyword.

The Benefits of Researching Keywords:

  • You may estimate the demand for your products by looking at the frequency of searches for terms associated with your business.
  • You can determine the cost of advertising for a given keyword by looking at its CPC.
  • You can utilize the associated keywords and generate your content marketing strategy for China by using them to identify the interests of Chinese customers.
  • Plan your search engine optimization approach after evaluating the competition to rank for the keywords that are relevant to your brand. 

7. Keep an Eye on the Review

Today’s consumers like to leave comments and reviews on websites about products they bought from an online store. Especially in China, the country has advantages in social media and digital marketing, thus, viewing a product that needs to be scrutinized.  

However, you will have a better understanding of your customers if you read online reviews and can base your decisions on recommendations from your customers on how to design your store or choose attire that is appropriate for China’s climate.

They occasionally post rude and unpleasant comments, but you don’t need to be in a fever of anxiety. You just respond with the best idea you can do without making your customers unhappy. 

This usually entails asking to speak privately rather than in front of a large online audience so you can work with them face-to-face.

Furthermore, the first stage of marketing will be fraught with risks and challenges, and you need to participate in it to improve your experience.

If you have the necessary abilities and knowledge, you can do everything well and can promote your brand at the top of the Chinese marketplace. 

8 Tips To Do Marketing In China

8. Run Well Targeted Campaigns for Best Results

8 Tips To Do Marketing In China

same way that you do for Facebook? The majority of foreign companies rely on Chinese advertising agencies to run their advertisements.

In some cases, they do not seem to have more understanding of the ad targeting, do not have budget allocation control, and do not have analytics data to draw conclusions from. 

However, efficient targeting tactics are what make your digital marketing initiatives successful. Here are a few measures to help you execute targeted campaigns:

  • Locations
  • Age
  • Gender
  • Education
  • Device
  • Finances
  • Consumption Index
  • Interests
  • Behaviors
  • Marital Status
  • Occupation

Conclusion

Whether doing marketing in China or doing it anywhere else, simply put up your marketing strategy and take positive lessons from successful brands such as Apple, Amazon, Google, Facebook, Samsung, or other brands in the world. 

Feel free to leave your opinions and recommendations on our blog. We are always ready to respond to every wonder. For your benefit, our blog will continually update new articles so that you may get the knowledge that is helpful. All your recommendations are welcome! 

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